The Football Club Crypto Deals Scoreboard

The world’s most popular sport suffered an own goal when European clubs canceled their partnership with Bitci, a Turkish crypto exchange. However, there are plenty of replacement crypto companies in the bank, poised to take crypto to the mainstream through football.

Growing but unclear cryptocurrency regulations in Turkey are reported to have hindered the company’s ability to to make payments, leading to a lack trust with the big football clubs.

Portugal’s Sporting CP – the green-and-white striped footballers known as the club where Cristiano Ronaldo cut his teeth – and Italian Serie A club Spezia have also canceled their partnership with Bitci. The F1 powerhouse McLaren Racing ended his sponsorship deal with Bitci earlier in February.

Barcelona also recently announced that despite its fan launch, it would prefer a partnership agreement with Binance over Spotify token in April 2021.

While it may seem like crypto and football partnerships only have 10 players left, deals, enthusiasm and sponsorship for crypto between football clubs are an open goal.

Out of 20 English football clubs, 17 have at least one deal with a cryptocurrency company. For Watford football club, Dogecoin (DOGE) not only appears on the sleeve of the shirt, but sponsors the main body of the shirt.

Dogecoin and on Watford FC football shirt. Source: DW

80 miles southeast of Watford, in Southampton, ‘the saints’, as they are known locally, launched a Bitcoin (BTC) hunt on Wednesday. In partnership with crypto betting site, the winner of the online quiz will take home an entire BTC.

Still in England, Bitcoin podcaster Peter McCormack sparked the start of an English underdog story when he bought his local club Bedford FC. He is eager to conquer the Premier League with the help of Bitcoin and his community.

While recently renamed the American football stadium in Los Angeles from the Staples Center to the arena, in Italy, the entire football league is sponsored by the cryptocurrency giant.

Elsewhere, fan tokens are also becoming increasingly popular among European football fans. As Coin-Crypto reported, blockchain sports company Chiliz has caught the attention of major football clubs, while the Socios platform announced a deal with UEFA.

The Inter Milan fan token on the shirt. Source:

Related: Touchdown! Target! Knockout! Crypto and Sports Collide in 2021

While a crypto sponsor for a European national team may have to wait until next season, the Argentina team was the first national football club worldwide to hire a crypto sponsor. Binance has recently partnered with the white and sky blues.

Finally, while European football waits for a national team sponsored by crypto, in rugby football, the Bitpanda crypto exchange is now sponsoring the Azurri. The exchange made the announcement ahead of Italy’s clash with the Six Nations rugby teams in January.

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