Every now and then an artist comes along with work that makes such good use of culture that it captivates crowds on an emotional level. The art world has seen it many times – think Banksy or Andy Warhol fame. Banksy’s stencil graffiti often depicted the lives of working people and their relationship with consumerism. What could be more recognizable than that in our modern age? In the early 60’s Andy Warhol famously produced: 32 cloths, each featuring a screen-printed painting of a variety of Campbell’s canned soup the brand offered at the time. With the recent rise of NFTs, it seems that Warhol was ahead of his time. The idea of 32 images of soup cans with different characteristics being slapped onto the blockchain as an Opensea collection doesn’t sound very far from what Warhol actually created in the 1960s.
Artists today who have this understanding of how people relate to the artwork through common, everyday images have the potential to have a significant impact on the modern art world, and especially the world of NFTs. One of those artists is Gal Josef, who did exactly this when he… posted a raw and redesigned 3D design of the beloved cartoon character Donald Duck on his Instagram in 2020.
Since then, a wonderful career has unfolded for the young artist and the youngest artist ever to sign with the Eden Gallery, an international high-end art gallery representing a selection of artists from around the world. Not only did this early work appeal to a generation that had a penchant for nostalgic youth characters, but it also reflected a pervasive love of money and luxury items in millennial pop culture.
Collectors from all over the world began buying Gal’s physical artwork, eventually moving into a 1/1 NFT partnership with DJ Steve Aoki that was auctioned off at Sotheby’s and sold for $214,000. Josef then ventured to create his own Meta Eagle Club Collection, which sold out right away, for 4,200 ETH, which was worth about $13.5 million at the time. with the community in turmoil asking for more of his artwork, and secondary market prices are now trading at $10 million in volume on open sea†
Digital art and 3D sculpting are huge subjects to master – but Gal’s childhood lends itself as a testimony that he had the passion it took to acquire his incredible artistic skills.
“I would build a fantasy world of toys and action figures. I’ve never liked minimalism. I loved big worlds full of life and characters. My favorite movie was Toy Story, I watched it every day. You could say that Toy Story made me a 3D artist.” – Gal Josef
Gal Yosef was intrigued by Disney and Pixar from an early age, eventually starting his journey in animation and digital design at age 12. Largely self-taught, he mastered software such as Maya 3D Design using tutorials on YouTube. 3D artists like Josef do both the sculpting and painting entirely in the digital domain. While this new generation of art is primarily used for movies and gaming, it’s fascinating that Josef chose not to put his skills to use in these industries.
“I don’t work on deadlines for my artworks, I have no limits and even if it takes years for each artwork, I will not finish it until I feel it is perfect and my idea is clear. – Gal Joseph, Interview with Vogue
A creative transition to the metavers
Gal went from being a curious kid who physically built elements of fictional worlds from bits of plants and rocks he found outside his home, to huge success in the jungle of the art world with Eden Gallery. Today he is making a new transition – from art galleries to the metaverse. Web3 has given Josef the opportunity to go beyond creating work based on childhood characters, by providing the infrastructure he needs to build his own world. †Meta Eagle Club” is his first episode of a series of its own unique collections – forming a digital art world called Galyverse.
“I was looking for a character that can help portray a charismatic avatar, but also a character that is warm and inspiring to others. Depicted as a symbol of freedom in so many different cultures, Eagles also represent the strong and the brave. Working on the wings and feathers allowed me to soar and explore new heights in 3D art.” – Gal Joseph, galyverse
For the first time, this is an NFT project by Yosef in which he is both the artist and founder of the project, alongside RNSNC (“Renaissance”) – an NFT studio with the aim of connecting art, technology and luxury.
A plan to bring future value
A famous quote often misattributed to Andy Warhol is, “In the future, everyone will be world famous for 15 minutes.” Ironically, critics of NFTs often find the new decentralized economy short-lived, as the quote now might suggest. However, the inherent value of Gal Yosef’s metaverse project does not stop at its artistic quality, but extends into the community as well. Meta Eagle Club looks ahead to how it will bring value in the future to its unique roadmap, or as it is called in the project, “Flight Path”. Amazingly, Galyverse strives to provide many types of flying experiences for its collectors, such as jet and hot air balloon flights, party invitations in the US and around the world, as well as opportunities to get physical Gal Yosef artworks. The project will even donate $100,000 for eagle conservation.