Crypto Firm Announces Partnership with Soccer Star Lionel Messi

The foray of crypto players into the gym was obvious and quite rapid. It’s no surprise that crypto seems to have found a natural home in this arena, considering it’s a fan-driven space. That has been the cause of the success of many fantokens in recent months. Fan Token is a token created by crypto company and has been positively received by both sports and crypto fans around the world.

This time, is going one step further with a new partnership. The company recently announced a partnership with football star Lionel Messi. This new partnership has opened up new horizons for crypto and sports fans and what they can do with these tokens.

Building the future of crypto

in a recent Announcement posted on its website, officially welcomed Lionel Messi aboard the ship. The footballer is participating in a campaign as a brand ambassador with the slogan “Be more”. This aligns with what sets as its agenda for the future. It explains that with the new partnership, they hope to “build a more inclusive, exciting and rewarding future for fans around the world.”

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Lionel Messi, who is a brand in his own right, is without a doubt an excellent addition to the brand. With multiple world records to his name, the footballer is loved by millions of adoring fans around the world. It is clear that wants to tap into this immense fan base and attract millions more to crypto through the footballer’s fame. announced that the partnership with Messi would be an initial period of three years. This wording leaves room for interpretation, meaning has plans to extend its partnership with the footballer at the end of this three-year period.

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As for Lionel Messi, he explains his reasons for the partnership to give fans the recognition they deserve for their support of the sport. One of these ways is to have a say in what their favorite teams are doing by being involved with these fantokens.

“Since I played my first professional game, the passion of the fans has been a driving force that has inspired me to be my best. Fans deserve recognition for their support. They deserve opportunities to influence the teams they love,” said Messi. “ exists to enhance the fan experience, to empower fans to ‘be more’. I am proud to participate in’s mission to: creating a more connected and rewarding future for fans around the world.”

As for, it’s a welcome development that Alexandre Dreyfus, CEO of, explained. He added that the company is trying to make fans feel valued and that their support of the players/game matters.

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“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans around the world together. We’ve made great strides in recent years, but if football fans know one thing, it’s that with Lionel Messi by your side, anything is possible.” – Alexandre Dreyfus, CEO of

Lionel Messi is one of the most decorated footballers of all time. He currently holds seven Ballon d’Ors and a total of six Golden Boots, more than any other footballer in the history of the game. Most notable was the fierce rivalry between Messi and Ronaldo, both of whom continued to compete for the title of best footballer even into their thirties.

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