The Crypto.com Exchange announced the airdrop of his “The Moment of Truth” nonfungible token (NFT) collection featuring Los Angeles Lakers sends LeBron James to 5,550 randomly selected viewers of his Super Bowl commercial. Those who found and scanned a hidden QR code that appeared 10 seconds into a conversation between the current James and his anxious teenage self could enter to win a limited edition NFT. The collection consists of instant snapshots of moments behind the scenes of the making of the Big Game spot.
Introducing “The Moment of Truth” NFT Collection featuring: @King James
Airdropping to a random selection of sleuths who found the hidden QR code in our Big Game Spot
— Crypto.com (@cryptocom) March 9, 2022
“Sleuths” who scanned a QR code that appeared on the screen for a split second followed it to a “secret” webpage and had a chance to sign up for the Crypto.com NFT platform until the Friday after the ame. Lucky fans will get one of a total of 5,550 NFTs for free; the drop consists of 15 NFTs that come in three levels with different editions.
Crypto.com partnered with LeBron James and the LeBron James Family Foundation, or LJFF, to collaborate on Web3 focused education and career opportunities. According to a statement, the partnership will provide students and families in LeBron James’ hometown of Akron, Ohio, access to tools and resources to learn about blockchain technology and potential career paths in crypto.
“I want to make sure that communities like the one I come from are not left behind,” James said, adding that he and Crypto.com “are aligned with the need to educate and support my community with the information and tools they need.” have for inclusion.”
The dropped NFTs are not for sale by Crypto.com. Five percent of every NFT resale, whether on the Crypto.com NFT platform or any other secondary exchange, goes to the LeBron James Family Foundation as royalties.
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LeBron James is part of Crypto.com’s long list of famous partners, including Matt Damon, whose commercial has been subject to criticism. The exchange also recently partnered with LA-based women’s sports team, the Angel City Football Club.